Welcome to Signorelli Fresh Market — a beloved Balwyn institution with a heritage that spans generations.
When I became the new custodian of this shop, I knew I was stepping into more than a business. I was stepping into a story — one that began decades ago with the Signorelli family’s vision: to bring the finest seasonal produce to their community and to do so with care, passion, and integrity. That spirit still lives within these walls, and it guides everything we do today.

Our philosophy is simple yet deeply rooted: exceptional produce, sourced thoughtfully, shared generously. Each morning begins before sunrise, as we hand-select fruit and vegetables from trusted local growers and premium suppliers. Our focus is on quality, provenance, and flavour — produce that reflects the rhythms of the land and the care of those who cultivate it. The shelves here change with the seasons, offering the first tender asparagus of spring, the deep sweetness of summer stone fruit, the comforting richness of autumn pumpkins, and the crisp freshness of winter citrus. We believe there’s beauty in seasonality — in eating what’s grown close to home, at its natural peak, and in celebrating each harvest as it comes.